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April 25, 2011

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Music World  →  News  →  Duffy

Duffy Lands 'Six-Figure Fizzy Drinks Advertising Deal'

December 17, 2008
Duffy Lands 'Six-Figure Fizzy Drinks Advertising Deal'Duffy has signed a six-figure advertising deal to promote Diet Coke, according to reports.

The singer has apparently been chosen to distance the brand's long association with “stick-thin models and chiselled hunks”.

A spokesperson for the company told the Sun newspaper that they were a fan of her “raw and edgy character”.

“We’re delighted Duffy’s on board. She’s ideal to reach our target audience in the teen and twenties age ranges,” a source added.

The reported deal caps a phenomenal year for the singer, who topped the UK charts with her debut album 'Rockferry'.

(by Jason Gregory)

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