Kanye West has revealed that record sales aren’t his main concern with his latest release ‘808s & Heartbreak’, but the fact that he made “great art” is.

West this time around has taken a new approach to his music as most of the tracks feature him singing.

“You know people sometimes don't understand great art when they first hear it, but I am very confident in it,” states West.

“Whether it sells as much as the last one, or way more, I feel like I am just successful in doing something I felt really good about."

West recently collected two American Music Awards for Favorite Male Rap/Hip-Hop Artist and Rap/Hip-Hop Album.

(by Victoria Tsigonis)