The alcoholic drink, entitled 901, will be available in Los Angeles, Las Vegas, New York and St Louis from May.

The drink given its name because "901 is that time of night when your evening is ending, but your night is just beginning”, a spokesperson told People.

901 is also a “subtle nod” to the former N*Sync star's hometown of Memphis, which has the same area code.

Timberlake's business portfolio already includes his own record label and a clothing line for William Rast.

He is currently understood to be recording material for a new solo album.

(by Jason Gregory)