Former Blur bassist and Gloucestershire farmer Alex James has named his new brand of cheese after a track by New Order.

James and his business partner, Juliet Harbutt, have launched the blue cheese, Blue Monday, under their Evenlode label.

"Our first goat cheeses, Little Wallop and Farleigh Wallop, are little niche cheeses, not a big hit single as we hope Blue Monday will be," James told This Is Gloucestershire.

Harbutt said the pair were able to create Blue Monday surprisingly quickly compared to other cheeses. "It's a moist cheese, gooey, spicy with quite a mellow flavour with sweet notes,” she said.

Earlier this week, the business partners won the Best Goat's Cheese award at the British Cheese Awards in Cardiff.

James turned to farming after recording Blur's last album, 'Think Tank', in 2003. He also writes a column for the Independent newspaper.

(by Jason Gregory)