The Trachtenburg Family Slideshow Players
"Wendy's, Sambo's and Long John Silver's"

Wendy's Sambo's and Long John Silver's
New competitors are using network television
To take advantage of efficiency—oh yeah!
Wendy's, Sambo's and Long John Silver's
Take advantage of efficiency.
Percentage of total media spent nationally:
Burger King: seventy-five. McDonald's: thirty. Whoa yeah!
Wendy's, Sambo's and Long John Silver's
Take advantage of efficiency.
It's important to McDonald's, systematically.
Take advantage of efficiency—oh yeah!
Percentage of total media spent nationally—oh yeah!
Local marketing flexibility—oh yeah!
It's important to McDonald's, systematically—oh yeah!